Evaluation: Who is the exact target audience for our film?

The main target audience for our film opener is British teenagers of all races and of the female gender. It is a necessity that we attract people who fit this demographic. We need British people to be attracted to our film opener because, England is the country of origin and different countries tend to have different tastes in movies. We identified the need to target British people because, these are the people which are more than likely going to understand the movie opener without either lacking understanding or language/accent barriers of communication. Therefore, we decided to input content which would work for people who are from England as they may prefer our movie compared to people in America.

 We 360 productions decided to target teenagers for our movie, this is because, we need a target audience in the age demographic because, when we came up with the teenager age range we knew what would be acceptable and well liked and what would not. We have chosen teenagers because, we believe that they are easiest target demographic to attract therefore they would be a good selling point. Also with 360 productions all being teenagers we know what the average trends are therefore we could include them in our movie. We had conducted a lot of research throughout the year which has was aimed at the teenage demographic therefore we decided to stick with them for our target audience. Teenagers are also the easiest demographic to reach out to by using Media. 

This list shows how much Media a teenager uses per day. 

This list shows the percentage of these Media activities of which teenagers take part in each day.

Our film appeals more to females. This is because, we tried to centre them as the main gender for our target audience. The reason why we decided to come up with a gender target audience is because, it is crucial in creating a film to which gender it will appeal to the most. I was also on the internet research statistics on which gender prefers watching thriller movies and I came up with a result which states women have a higher percentage. 

Therefore, we as a group decided to try and make our film appeal to both genders however we decided to focus more on the female demographic because, of this statistic.

Our film opener does not really focus on a race demographic. This is because, we did not want to stereotype in this way because, there was no need to do so. People of different races of the same nationality and from the same region tend to like the same type of movies.