Evaluation: How did we attract our target audiance?

The main target audience for our film opener is British middle class female teenagers of all races. We attracted this target audience during our films by using different techniques. First of all, we based the characters around the age of our target audience, the idea of the characters being the same age as the target audience and may make them feel closer to the characters and enhance their emotions towards characters because they can relate.  

Below is an image of a horror movie which is supposedly classed as a ‘teenager horror film’: Unfriended.

  We also reached out to our target audience through social media. We conducted various surveys: prior our film and after to gain knowledge on potentially could be added to our film and what was good and needed to be improved.  92% of teenager’s log on to social media per day and putting our questionnaire on social media means we have exposed it to our target audience, allowing us to gain feedback from our intended audience.

Below is a demographic bar chart of the internet age percentage of people who use social Media. 81% of teenagers use social Media and 89% of 18-29 year olds use social Media. Considering the 18-year-old demographic is still a part of our target audience this is a lot of social Media usage. This is what makes it such a great way to communicate our product to a large audience.

 Similarly, we distributed our film on YouTube to reach our target audience, a lot of teenagers use YouTube whether it to be to watch videos or to even post them. Below is a statistic from the internet of how many teenagers use YouTube. Compared to other social networking sites it is visible that YouTube is extremely popular with our target audience.

We interviewed people who watched our film from the specified target audience. The interview was relaxed and we asked questions which would help us develop our film. 

From these interviews we gathered together and decided what aspects of our film we would change if we could. The main response from the group was an overhaul of scene 2. This is because, of research which was gathered during the interview and the questionnaire both pointed to scene 2 being the weakest scene and needing the most development. The main reason for improvement is the acting and dialect which was performed because, it seemed unnatural when watching it back.