A 360 PROCUCTION
Thursday, 7 April 2016
Wednesday, 6 April 2016
Planning: Description of Brief
This year for our AS Media coursework we have been asked to
create an opening sequence for an upcoming thriller film. By using the software
Blogger we will be posting up blogs documenting the planning, construction and
the evaluation of our film. As well as some other presentation
techniques which we will use.
Monday, 4 April 2016
Planning: 360 Productions
360 Productions is full of dedicated and enthusiastic workers ready to redefine media. We are a team with excellent morals and relationships,which will lead us to our success. Our work has already placed us highly in our industry and we are determined to continue thriving in our discipline, by maintaining our high standards of crisp cut work.
Our aim is to turn media around.
Conor Penna-FitzGerald
Chloe Rickards
Jessica Homawoo
Planning:Psychology and Media
Sigmund Freud: Psycho analytical theory
Sigmund
Freud is one of the Psychologists, who explains why we watch media. Freud was
an Austrian Neurologist and the founder of psychoanalysis, who created an
entirely new approach to the understanding of the human mind and personality. Freud
was one of the most famous neurologist and he invented the theory of the
psychic apparatus. The psychic apparatus is the human mind can be broken down
into three main parts which govern our behaviour and this is and they are:
The Id
The Id is
concerned with pleasure and hedonism due to this it cares little about consequences
as it operates on instincts and impulse.
The Superego
The superego
is concerned with the reality of consequences. It is highly aware of how others
perceive it, and is constantly demanding that we act in a way which others will
be approving.
The Ego
The Ego negotiates
between the two parts of the brain, making decisions on whether or not to follow
instinctual impulse(Id) or to act according to expectation of others(Superego)
Freud's theory is used to explain why people watch media, and this is because character's appeal to either our Id, Ego or Superego. For example, we enjoy watching Superman because he appeals to our Superego which, is concerned with making good decisions. Whereas Freud also believed that people who watch Media also watch it because, they might want to see what it is like on the bad side. They know the difference between what is right and wrong however they watch movies such as Batman because, of the Joker because, they want to watch what they want to do happen without any consequences. Whereas the Ego is the normal person who watches the Media.
Jacques Lacan: Ideal I and Mirror Stage
Jacques Lacan is another Psychologist whom answers the question 'why do we watch media?', Lacan explains this through the Mirror Stage and Ideal-I:
The Mirror Stage
The Mirror Stage explains, we begin to rationalise and identify ourselves as an individual at the age of 18 months, and this is where we develop our "I" - our individual view of ourselves.
The Ideal-I

The Ideal-I is the perfect viewing of ourselves - the mental image of ourselves where see ourselves as correct, due to this we watch media. Our Ideal-I associates a characteristic(s)of a character in the media text with ourselves as we know the character is accepted and admired by society it causes us to continue watching. Seeing characters who have similar personalities and features as us gives our Ideal-I a sense of gratification as well as, the character relatable - making the media even more compelling to watch as we imagine ourselves in their situation.
Laura Mulvey: Scopophilia and Voyeurism
Laura Mulvey is also a Psychologist who developed a theory explaining why we watch media in her journal 'Visual Pleasure and Narrative Cinema (1975)'. Mulvey Presents that the reason we watch media stems from sexual pleasure and desires; she poses that we enjoy watching the opposite sex which is what keeps us watching. The Gaze (looking to get pleasure) constructs the binary structure(in a particular group one has power over the other - a particular person or group dominates the situation) of gender and many other groups- Region, Race, Ethnicity, Age, class and sexuality.


Laura Mulvey expresses that as women are sexually objectified in the vast majority of representations due to the gaze and this is use to oppress females- the weaker in the binary structure. As many people are scopophilic - gaining pleasure from watching people often sexual,representing women in an objectified way appeals to the male gender - the gender with the most power in the binary structure and reinforces their power. Women often take foetal positions to and look away from the camera to appear coy and give a sense of innocence and vulnerability to them, where as men often have an open broad chested stance showing their potency and dominance.

Mulvey also uses voyeurism to explain why we watch media, Voyeurism is the pleasure gained from secretly watching a person.This gives the voyeur a sense of power and control over the situation as they are gaining knowledge without the person's knowledge. When we visit the cinema we become voyeurs as we are are watching the actors on screen without their knowledge, however the cinema setting further creates the voyeurism experience by a dark environment. The little lighting causes each viewer to be isolated even though they are surrounded by many and heightens their voyeur experience.

Sunday, 3 April 2016
Prezi: Evaluation- Technology used for Coursework.
This prezi will go through the technology for our coursework.
Planning:Camera shots and Angles
Extreme Long Shot
This shot is used to set the
scene of the movie or television show; these shots generally do not have any
people in the shot, but if they do they are so small that they are
barely visible and the surrounding setting is more imposing.
The Long Shot
This shot unlike the extreme
long shot show humans, however they will be life sized. This is used to set the of where most of the events will take place. There are
generally objects around the humans to make it look ‘more life sized’ for
example, a bus shelter or a building. An example for this would
be where two of the characters could be walking around a park. That park would
usually have a big impact later on in the film or television show.
The Full Shot
This is the shot which gets the
full figure in the image of whatever it is showing. The full shot is generally used for action scenes.
Point of View Shot (POV)
The POV shot allows you to see everything through the character's perspective. This shot was developed by Adam Hitchcock and is very successful in horror films because, it adds atmosphere and makes you think that you are the one being hunted or doing the hunting.
Medium Shot
The medium shot is also the known as the Hollywood shot, taken from the knees or waist up. It is one of the most used shots because it is used in conversation scenes and when there is not no action taking place.
Medium Close up
The Medium close up is a chest
and upward view of the person/people on set at the time. This shot is generally
used for a good view of two people having a conversation..
Close up
This shot allows all that you are focusing on to be framed, for example a face or a foot.
This is used to make you focus on the person's emotion and facial expressions.
Extreme Close up
An extreme close up shows you more than the naked eye can see, showing you a lot of detail - groves and heightened texture. Extreme Close ups are can be of many features such as an eye or lips.
High Angle Shots
This shot is commonly used to
make the person in front of the camera look weak and fragile. This is where the
camera is placed above the eye contact level.
Low angle shots
These shots are where the
camera is placed below eye contact and the camera is looking up. This shot
makes the person which is in front of the camera look strong, scary, powerful even threatening.
Saturday, 2 April 2016
Planning: Vine
Storyboard
In media storyboards are very important as it helps everybody in production to understand how physically the directors want everything to appear through the sketches. It also helps the cameramen in knowing what shots to take in each scene and from which angle as specified in the upper left corner of each section. In addition, the dialogue for each shot and scene is shown and the bottom of each section, which also helps indicate when the shots will change and what actions will be occurring during each scene.
Vine:
The storyboard helps in filming, in shooting the vine it helped to keep track of what we were doing and what order to compile the video. Even though the storyboard wasn't followed exactly we were able to follow the general story and convey the same message.
By: Jessica Homawoo
Friday, 1 April 2016
Planning: Thriller Demographics
Demographics
A Demographic is a characteristic within a population (Gender, Race, Age and Nationality); it is often presented as a percentage. This year the two main demographics we will be looking at are age and gender, these will help us in identifying what aspects of the film we will need to adapt to the largest viewing demographic. However, when looking at demographics we must be weary when interpreting the graphs as we have to look at what percentage of each viewer actually take up the general population in relation to how many people watch which determines the true number of people viewing.
Thriller Age Demographics
Looking at the age demographic the largest percentage of people who view thriller movies are age 50+(26%). 50+(36%) occupy a third of the general population, however under a third of the population of thriller movie viewers actually watch thriller movies.18-24 year olds are the next largest percentage of viewers at 23% and are 12% of the general population,therefore they are the largest viewers. Taking into consideration age, those of the 50+ age generally have more of a disposable income and with many of them having their children leaving home or becoming more independent - requiring less and less of their help,they need something to do,which thriller films offer them. In addition most thriller films have an 18 certificate, making the younger viewers limited, but with the majority of viewers being 18-24, who are beginning to live alone and go on dates.
Even though, people who are 50+ take up a large majority of the thriller movie viewings, this doesn't result in thriller movies having many older actors, or their storyline following the typical life of someone 50+. Rather thriller movies follow the trend of american teen life which appeals to 18-24 year olds as they can identify with characters as the would either be experiencing or finished experiencing similar lifestyle at that specific time of their life. that results in high consideration of what type of music, styles, and cars used. These adaptations can be seen in various media non-exclusive to thrillers.
Even though, people who are 50+ take up a large majority of the thriller movie viewings, this doesn't result in thriller movies having many older actors, or their storyline following the typical life of someone 50+. Rather thriller movies follow the trend of american teen life which appeals to 18-24 year olds as they can identify with characters as the would either be experiencing or finished experiencing similar lifestyle at that specific time of their life. that results in high consideration of what type of music, styles, and cars used. These adaptations can be seen in various media non-exclusive to thrillers.
Thriller Gender Demographics
According to the box office records of the thriller gender demographics, 58% of people who watch thriller movies are female - this makes the majority. As demographics are used to adapt media text to the largest demographic, there are 8% more females than makes, but this doesn't mean everything in thriller movies would be tailored to them. When looking a demographics we must not just look at the majority but by how much they are a majority, as we still have to have to tailor the movie to appeal the other demographics. Hence, thriller movies not only casting female and basing the storyline being based on stereotypical female themes such as shopping and boys. Rather, because females are the larger demographic by a small percentage the casts also include attractive women to attract the male audience.
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